Simply put, it enables users to mine the entire LinkedIn network of 830 million+ members and 70 million accounts and capitalize on news and updates on individuals and companies this ultimately enables sales and marketing professional to carry out social selling practices in a highly detailed way. However, while regular LinkedIn offers a lot by the way of features and functionality LinkedIn Sales Navigator takes things to a whole new level with an array of additional features and functionality. The great thing about regular LinkedIn is that it’s completely free and it offers sales and marketing professionals the ability to build relationships and carry our social selling at a foundational level. Furthermore, you can also join dedicated LinkedIn groups which cover a wide variety of subjects and sectors and network with likeminded individuals. I like to use the analogy of an iceberg the tip of the iceberg (everything above the surface) represents regular LinkedIn, which anyone can sign up to and in doing so build a profile and proceed to build a network of connections with whom you can engage.

In this article we’ll take a look at some of the new and also lesser-known features Sales Navigator has to offer.īefore we dive in let’s look at the differences between regular LinkedIn and LinkedIn Sales Navigator. With LinkedIn Sales Navigator, you can target the right people and companies, stay up-to-date on what’s happening with your accounts, and engage with new prospects even if you don't have their contact information.Įvery quarter, LinkedIn rolls out some updates and enhancements to Sales Navigator which are designed to help sales professionals make more informed decisions. Sales Navigator makes social selling easy by enabling sales professionals to better target, understand, and engage with buyers by harnessing the power of the world’s largest professional network. LinkedIn Sales Navigator is the key when it comes to social selling.

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